Basispoint Design

Nascent investment firms can’t match the brand equity or distribution forces of bigger managers.

But they can go toe-to-toe with them intellectually.

And that content, crafted and distributed effectively, is probably the most cost-effective way to reduce the allocator-loss-aversion that keeps small managers small.

Content strategy playbook for emerging fund managers:

• Activate your LinkedIn and email marketing channels
• Create branded post/email templates to ensure a consistent look and feel
• Decide on posting frequency and develop weekly/monthly schedule
• Leverage existing content (quarterlies, though leadership, investor letters) for ideas
• Post through your company page and tell your team members to reshare / engage

Yes, the initial stages of creating and publishing content will come with teething issues. And yes, the results won’t show immediately – it’s a long game.

But done right, it’ll make you more investable.

Other ways to bring down an allocator’s The content strategy playbook for emerging fund managers defenses:

• Be unusually transparent
• Make key decision makers accessible
• Articulate your USP in a way that’s easy to understand and remember

#contentmarketing #contentcreation #lossaversion #copywriting